Virtual Reality Game Development - Fear of Heights Experience

Virtual Reality Experience Developed for Toujeo®

We were commissioned to create a custom virtual reality experience for Toujeo®, one of the leading insulin glargine injections globally. The goal of the activation was to engage doctors and medical representatives attending Toujeo® events by giving them an immersive, emotionally engaging experience that helped them better understand the challenges faced by people living with diabetes.

To achieve this, we developed a virtual reality game designed to create a controlled adrenaline response by simulating height-related scenarios and environmental tension.

Doctor Inside the Virtual Reality Experience

The video below showcases the virtual reality activation and custom VR game developed for the Toujeo® campaign. The experience was very well received, and it was particularly interesting to observe how even medical professionals responded strongly to the immersive height-based simulation.

Fear of Heights Virtual Reality Game Development

Recreated Johannesburg city environment used in the Toujeo virtual reality experience.

Virtual Reality Game Concept

The experience was set in a detailed Johannesburg city environment. Players began standing on a sidewalk within a busy urban scene.

In front of them was a branded Toujeo® billboard integrated into the environment.

We used in-game advertising placement as part of the immersive design, allowing branding to appear naturally within the virtual world. The city was populated with moving vehicles, pedestrians, and environmental activity to enhance realism.

Elevator entrance scene leading into the Toujeo building environment.

Elevator Experience and Building Transition

Behind the player was an elevator representing the entrance to the Toujeo® building. Users had to enter the elevator and press a button to ascend to the top floor.

This transition was designed to heighten anticipation and psychological engagement before the main experience.

Additional branding elements were placed both inside the elevator and throughout the surrounding environment.

Strategic in-world branding integrated into the Johannesburg VR environment.

Immersive city environment used in the virtual reality experience.

Dynamic urban VR scene featuring traffic and environmental movement.

Custom virtual reality game development environment.

Final stages of the immersive Toujeo virtual reality experience.

Virtual Reality Software Development in South Africa

I am a virtual reality software developer based in Johannesburg, South Africa, with experience in immersive development dating back to 1998.

Below are some of my latest virtual reality software and interactive experience projects.

Virtual Reality Software Developers Johannesburg South Africa

For more information about our virtual reality software development services, visit:
https://geraldferreira.com/virtual-reality-software-developer/

We are one of the leading virtual reality development companies in Johannesburg, South Africa, specializing in immersive training, education, marketing, and simulation systems.

If you are interested in a virtual reality or augmented reality solution, feel free to contact us for a demonstration. The best way to understand our work is to experience it firsthand in high-end VR.

We believe that within the next 5 years, virtual reality will move from a niche technology into a mainstream platform for digital interaction, communication, and learning.