Virtual Reality Application Development - Agriculture

AGCO South Africa – Farm in a Box Virtual Reality Experience

We were commissioned by AGCO South Africa to develop a high-end virtual reality experience showcasing their “Farm in a Box” concept to potential investors in Germany.

The goal of the project was to clearly communicate the value and functionality of Farm in a Box through an immersive experience that could be presented at one of Europe’s largest agricultural exhibitions.

Due to tight deadlines, the entire virtual reality application was developed in under three weeks. In addition to development, we also handled the full VR activation in Germany, including logistics, equipment transport, and on-site support staff coordination.

“One of the hardest things to do when selling virtual reality to potential clients is to try and sell it in a 2D Environment. If you are inside the Virtual Reality experience it looks and feels real and no 2D Images can portray the experience.
Therefore we encourage you to make an appointment and come to our offices to experience it for yourself!”
— Gerald Ferreira, Virtual Reality Application Developer

Development of the Virtual Reality Application

Because of time and travel constraints, the team could not visit the Farm in Zambia directly. Instead, AGCO provided reference imagery from an experimental Farm in a Box site in Zambia.

Using these reference materials, we recreated a fully interactive virtual environment that closely matched the real-world location.

Below are reference photographs alongside in-engine 3D representations created for the experience.

Reference image of the Farm in a Box site in Zambia.

Recreated Farm in a Box environment inside the VR application.

Reference image of agricultural equipment used in the experience.

3D model of the Massey Ferguson tractor recreated for VR.

We designed and built all 3D assets and environments from scratch, ensuring visual accuracy based on photographic references provided by the client.

Virtual Reality Experience at the Event

Below is a short video clip from the virtual reality activation in Germany:

Virtual Reality Experience Overview

Overview of the Farm in a Box VR experience.

Cinematic Virtual Reality Experience

The application was designed for the Grüne Woche International Agriculture Exhibition in Germany.

The objective was to transport users from the exhibition floor in Germany to a fully simulated farming environment in Zambia.

To enhance immersion, we introduced a cinematic sequence where a helicopter delivered the Farm in a Box container into the environment, creating a dramatic and engaging introduction.

Helicopter delivery sequence introducing the Farm in a Box system.

Guided Product Experience

A voice-over guided users through the experience while maintaining full 6DOF interaction. This ensured users remained comfortable while engaging with the environment.

Once the container landed, it opened to reveal key farming equipment, including tractors, plows, trailers, and planting systems.

Equipment introduction sequence inside the VR experience.

Interactive Exploration in Virtual Reality

After the guided introduction, users were able to interact freely with the environment.

They could:

• Walk through the farm environment
• Inspect machinery and equipment
• Explore crop fields such as maize and sunflowers
• Learn about support systems and farming operations

Spare parts and service systems included in the Farm in a Box solution.

Support and operations office inside the Farm in a Box system.

Immersive Learning and Product Storytelling

The experience was designed not only as a demonstration tool but also as an educational platform, helping investors understand:

• Sustainable farming models
• Equipment and logistics included in the system
• Support infrastructure for rural farming operations
• Long-term agricultural productivity benefits

South African Virtual Reality Development Company

We specialize in high-end virtual reality application development for enterprise, education, training, and marketing.

Our supported platforms include:

• Oculus Quest / Rift
• HTC VIVE
• Windows Mixed Reality
• Mobile VR (Google Cardboard, Samsung Gear VR)
• Custom enterprise VR systems

For more information about our VR development services, please get in touch to discuss your project or request a live demonstration.