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Virtual Reality Application Developer South Africa – Standard Bank
Virtual Reality
24 November 2017

Virtual Reality Application Developer South Africa – Standard Bank

We were commissioned by Standard Bank South Africa to create a Virtual Reality Education and Marketing application for them. The concept that they wanted to show clients was that...

Virtual Reality Education and Marketing Application for Standard Bank South Africa

We were commissioned by Standard Bank South Africa to design and develop a custom virtual reality education and marketing application. The core objective of the experience was to demonstrate that smartphone banking is more convenient, faster, and more efficient than visiting a physical bank branch.

The application was designed for use at events and selected bank branches to educate customers through immersive, interactive storytelling.

“If you haven’t yet experienced high-end 6DOF virtual reality yourself, we highly recommend that you make an appointment to experience our high-end virtual reality solutions. One of the most difficult things is selling high-end virtual reality solutions in a 2D environment.”

— Gerald Ferreira, VR Developer

Custom High-End Virtual Reality Application Development

You may be surprised to learn that several virtual reality companies in South Africa operate at the cutting edge of immersive software development. We are one of these companies.

Our founder, Gerald Ferreira, has been actively involved in the South African virtual reality industry since 1998.

Below is an overview of the virtual reality experience we developed from scratch for Standard Bank South Africa.

3D Model of Bank

Photorealistic 3D model of a Standard Bank branch recreated for virtual reality.

Real Bank vs 3D Virtual Reality Reconstruction

To ensure realism and accuracy, we recreated a Standard Bank branch in virtual reality using detailed 3D modeling and scanning techniques. This allowed us to replicate the exact layout, structure, and environment of the physical branch.

Real Photograph of the Bank Interior

Reference photograph of the real Standard Bank branch interior.

3D Model of the Bank Interior for Virtual Reality

Virtual reality reconstruction of the bank interior.

Furniture inside the Bank

Reference imagery of furniture used in the physical bank environment.

3D Render Model of Furniture in the Bank

High-detail 3D modeled furniture recreated for the virtual environment.

Bank Branch Image

Real-world collection area inside the Standard Bank branch.

3D Model Bank

Virtual reality recreation of the bank’s collection section.

Purpose of the Virtual Reality Experience

The goal of this virtual reality application was to demonstrate that physical bank branches are becoming less necessary as digital banking evolves.

Through smartphone banking, customers are able to perform nearly all banking functions without visiting a branch — saving time and improving convenience.

Virtual Reality Experience Gameplay and Structure

3D Model Virtual Reality

Top-down layout of the virtual reality Standard Bank branch environment.

3D Model of the Bank

Full virtual reconstruction of the Standard Bank branch.

Introduction to the Virtual Banking Experience

To orient users, we created a guided voice-over introduction that placed the participant inside the virtual bank environment.

Once inside, users were able to freely explore the branch in full 6DOF virtual reality using headsets such as the HTC VIVE, Oculus Rift, or Oculus Quest.

Instead of waiting in queues or completing traditional in-branch processes, users were guided through a more engaging and interactive experience that demonstrated the value of digital banking.

Interactive Banking Scenarios

3D Model

Interactive virtual banking environment.

Exploring the Bank in Virtual Reality

Users could walk or teleport through the virtual bank, interacting with different areas and learning about services in an immersive format.

Smartphone Banking Demonstrations

Buying Prepaid Electricity with your Smartphone

Demonstration of prepaid electricity purchases via smartphone banking.

Virtual Reality Gamification

Gamified learning experience inside the virtual banking environment.

Paying Electricity via Smartphone Banking

To demonstrate convenience, we created a scenario where users were guided through a real-life situation.

In this experience, users were shown a household scenario where they were baking a cake. Midway through the activity, the electricity goes off due to a prepaid system. Users were then presented with two options: visit a physical bank or use smartphone banking to resolve the issue instantly.

The experience clearly illustrated how digital banking can solve real-world problems faster and more efficiently.

Real-World Use Scenarios

Virtual Reality Beach

Immersive virtual holiday scenario used to demonstrate mobile banking features.

Sending Money via Smartphone Banking

In another scenario, users were placed in a virtual holiday environment on the Portuguese Islands in Mozambique. While relaxing on the beach, they received a message requesting urgent financial assistance.

This scenario demonstrated how users can quickly download the Standard Bank application and send money instantly using smartphone banking.

After completing the experience, users were rewarded with additional interactive activities such as exploring the beach or playing virtual golf.

Custom Virtual Reality Application Development in South Africa

We specialize in building custom high-end virtual reality applications for businesses across South Africa.

If you are looking for an experienced virtual reality development team to create immersive training, education, or marketing solutions, feel free to contact us.

For more information, contact Gerald Ferreira at +27 72 234 7513.

Author: Gerald Ferreira