Virtual and Augmented Reality Experience for Lexus

Lexus IS300h – Web-Based Virtual & Augmented Reality Experience

On 2 February 2022, we developed a custom web-based virtual and augmented reality experience for Lexus South Africa. The experience was created using a combination of high-end 360° camera capture, computer-generated 3D modelling, and interactive game development techniques.

Lexus is a globally recognised automotive brand owned by Toyota, and this project focused on showcasing the Lexus IS300h 2021 model in an immersive digital format.

Interactive 360° Virtual Tour

The experience allows users to explore the Lexus IS300h in a fully interactive 360° environment, similar to what they would experience inside a physical Lexus dealership.

Users can:

• View the vehicle from multiple external angles
• Explore detailed interior components
• Access interactive feature information panels
• Learn about key specifications and performance features

These include details such as total system output, wheel size, cruise control capability, park distance control, and LED auto high-beam headlights.

Interior view of the Lexus IS300h within the interactive virtual experience.

Augmented Reality Vehicle Experience

In addition to the virtual tour, the experience also includes an augmented reality (AR) mode.

Using a mobile device, users can project a fully digital Lexus IS300h into their real-world environment, allowing them to:

• View the vehicle at true scale
• Move around and inspect details in real time
• Experience the vehicle in a physical space without needing a showroom

This adds an additional layer of engagement beyond traditional virtual tours.

Virtual Reality Viewing Support

The experience is also compatible with mobile-based VR headsets such as Google Cardboard, allowing users to explore the Lexus IS300h in immersive virtual reality.

Project Location and Access

The full experience was captured at Lexus The Glen in Johannesburg, South Africa.

The experience can be accessed here:
https://lexusvr.co.za/

Automotive Virtual Reality Experience Development

While the Lexus IS300h experience represents one of our more recent automotive VR projects, it builds on extensive experience in developing virtual reality solutions for the automotive industry.

We specialize in creating:

• Virtual car showrooms
• Interactive 360° vehicle tours
• Augmented reality product visualisation
• Web-based immersive automotive experiences

For enquiries related to automotive virtual reality solutions, feel free to get in touch with our team.